In today’s digital world, social media has become a natural part of our everyday lives. We spend an average of 2.5 hours per day scrolling through content on platforms like Instagram, TikTok, and YouTube. These platforms have evolved from being sources of inspiration to becoming primary information channels. A whopping 44% of all internet users use social media as their primary source when looking for information about new products and brands.
So why is it so important for you as a company to work strategically with your organic social media and not just paid ones?
Cost effective
You don’t pay anything to be visible on your organic social media. If you create good content, your posts can get a lot of exposure. A successful post can reach several million views, which means you reach a huge target audience – completely free of charge.
Authentic brand awareness
You can create engaging content and share knowledge about your product or service in a creative and inspiring way. By inviting followers to get to know the “team behind it”, you make your brand more personal and authentic.
Build a strong community
On your organic social media, you can meet your target audience right where they are! By communicating with your followers, you build and maintain relationships that create loyalty to your brand. In addition, you gain valuable insights about your target audience that can be used to optimize other parts of your marketing.
To succeed with your organic social media, you need a clear strategy from the start. Here are some of our best tips on how to set a successful strategy for your organic social media:
Goal setting
- Define clear goals for your organic channels. What do you want to achieve with your social media? How will they help you with the challenges you have today and how do they align with your overall business goals? For example, increasing traffic to your website, increasing brand awareness or strengthening your community.
Target group
- Identify who your target audience is and do a target audience analysis. Analyze their user behavior on the different social media channels – what content interests them? What makes them interact? It can be a good idea to create at least two different personas for your followers.
Content
- Once you know who you are going to communicate with, you need to create a clear content plan. Based on your target audience analysis and your personas, brand voice and graphic identity are keys to a successful content strategy.
- The most important thing is that your content appeals to your target audience and gets them engaged with your brand and what you have to offer, while also following your graphic identity.
- Tip: Dare to work with different trends and adapt your content to the channel. What works on Instagram doesn’t always work on TikTok. Use Instagram Story to get closer to your target audience by being more unfiltered and personal.
Frequency
- Once you have created a detailed content plan, you need to decide how often you will post on each channel. It is important to be consistent so that your followers know what to expect when they follow you on social media.
- Recommended frequency depends on the industry, and we are happy to help you find the right balance.
- Feel free to use a publishing tool to schedule posts in advance.
KPI
- Define your KPIs that you track regularly to measure your success. Some good KPIs to track are:
- Reach: How many people you reach
- Impressions: How many times your post has been viewed
- Engagement: How many people have interacted with your content (liked/commented/shared)
- Engagement rate: What percentage of those who have seen your content interact with it
- Number of followers: How many new followers you have gained during a specific period
- Not all KPIs are always equally important; they should be based on the objective to ensure relevant measurement.
At Hive Creatives, we have extensive expertise in organic social media. Our experts can help your company with every aspect to ensure you successfully achieve your business goals using your organic channels. We can help you with everything from strategy to creative production, implementation and community management.
Contact us and we will develop a customized solution for your company!
